Ecommerce Marketing: 7 Things you might not be doing that affect your sales

Are you looking for ways to improve your Ecommerce sales? There are a lot of things you can do to increase traffic and conversions, but sometimes the simplest solutions are the most overlooked. In this post, we’ll take a look at seven things you might not be doing that are affecting your sales. Implementing these tips can help you see an improvement in your bottom line. So what are you waiting for? Let’s get started!

1. Not Offering Free Shipping

In today’s Ecommerce Marketing landscape, customers have come to expect free shipping – and they’re often willing to pay more for it. In fact, a study by UPS found that 8 out of 10 shoppers are more likely to purchase from a site if they’re offered free shipping. If you’re not offering free shipping on your orders, you could be losing out on potential sales.

2. Not Using Professional Domain Extensions

When you’re setting up your Ecommerce store, it’s important to choose the right domain extension. Using a professional domain extension (.com, .net, .org) can help build trust with potential customers and show that you’re serious about your business. On the other hand, using a domain extension like .tk or .co may convey a lack of professionalism and negatively impact your brand.

3. Not Optimizing Your Site for Mobile Devices

In today’s world, more and more people are shopping online via their mobile devices. If your Ecommerce site isn’t optimized for these users, you could be missing out on sales. To ensure that your site is mobile-friendly, make sure to use responsive design techniques and keep your pages lightweight with minimal formatting.

4. Not Creating Compelling Product Descriptions

When it comes to Ecommerce marketing, one of the most important elements is writing compelling product descriptions that help sell your products. These descriptions should be detailed, include relevant keywords and phrases, and engage the reader. If your product descriptions are dull or sparse, you could be losing out on potential sales.

5. Not Offering Customer Reviews

Customer reviews are an important part of the Ecommerce shopping experience – they help build trust and credibility with potential buyers. If your store doesn’t offer customer reviews, you could be missing out on valuable feedback – not to mention sales.

6. Not Using High-Quality Product Images

The quality of your product images can have a big impact on your Ecommerce sales. Poor quality images will reflect poorly on your brand and make it harder for customers to envision using your products. Make sure to use high-resolution images that accurately represent your products.

7. Not Investing in Search Engine Optimization

At the end of the day, a successful Ecommerce marketing strategy relies in large part on your ability to rank well in search results. To ensure that you’re getting the most out of your SEO efforts, invest in high-quality content and link building strategies, utilize keywords and search terms strategically, and track your performance metrics closely. With these tips, you’ll be well on your way to boosting your Ecommerce sales.