Here is a list of 8 ways you can launch your real estate internet marketing career and start gettting leads and selling homes through your personal web sites..
1.) Buy a domain with top “city” real estate, homes, or houses type keywords. Buy a domain name with phrases that are most commonly search. GoDaddy has domain for $8.95 (search “godaddy promo code” for 10% discounts). Get a hosting account. It’s $3.95 per month! If you can’t afford it, you can’t afford to be a Realtor.
2.) Spend hours and hours reading about SEO (search engine optimization)! Stay up till 4 am if you have too. You can always find the time, just don’t sleep as much ;). Don’t ever pay a cent to telemarketers who call you promising #1 Google results. It’s a scam! If they are in fact excellent internet marketers (as they all suggest), wouldn’t you of found them on the Internet….think about it??? And trust me, when your site(s) start ranking, the dirtbags will start calling like crazy! I do not mean to imply all SEO companies are dirtbags, there are some fantastic companies out their doing fanstatic things. Seek them out if you wish to outsource your SEO. Ironically, they are not hard to find! Be prepared to spend big bucks for top SEO companies or spend big hours learning to do-it-yourself. Nothing is free in this world and good things never come cheap. Don’t be a sucker Realtor!
3.) Join, read, and participate on forums such as RealEstateWebmasters, AgentsOnline, and ActiveRain.
4.) Learn HTML and Buy HTML Editing Software. I use Dreamweaver and I swear by it. I started out using MS Frontpage and it sucks more than Richard Simmons! FP adds a bunch of unnecessary code to your pages. Macromedia’s Dreamweaver is very-user friendly and provides three ways to view your pages while editing: WYSIWYG (what you see is what you get), HTML view, or split screen (where you see both WYSIWYG and the HTML at the same time)….absolutely amazing for learning HTML as your build pages!!! You don’t have to know HTML thoroughly if you’re using HTML editing software, but at least develop a working knowledge of tags and editing pages by cutting and pasting code. HTML is, by far, one of the easiest codes to learn f95zone . After about 15 minutes of reading you will know basic page structure. Don’t be cheap: Pony up the $$$$ for good software! It will save you hundreds of hours annually.
5.) Start building your site and adding pages. Write lots of unique content for “city” real estate, homes, realtors, etc. keywords and keyword phrases. Never, ever copy content from any site. Write it yourself or pay a ghostwriter from sites such aselance.com. Don’t be a hack!
6.) At this point, hopefully you have completed a few profitable transactions from your internet leads and have a little cash. Reinvest your money in custom IDX solutions (see wiki – Internet Data Exchange godaddy email . Most buyers get online to search homes for sale. They want listings, not a Realtor.
7.) Develop a solid follow up system for your prospects who call and email you – From my experience, people who pick up the phone and call you are the most motivated. Find out how they need help and take care of them! I’ve sold homes within a week to internet leads, but most people are 6 to 12 months away from making a decision (including choosing a Realtor). They get online to gather information such as home prices, real estate market reports, market values in areas of interest, schools, neighborhoods, etc. Provide it to them and provide it FAST! Keep your name playing in your prospect’s head with your follow up phone calls and emails. Every buyer and seller has a different situation and timeframe. Find out their needs and fulfill them!
8.) Get as many incoming links as possible pointing back to your web site. Not only to your homepage, but deep within your site structure. Be careful of reciprocal links. Don’t ever link to an Advanced Access or Z57-type sites. They suck and your link is worthless if it’s not on the homepage. Obtain links only from web sites relevant to real estate. An incoming link from a basketweaving site will carry little weight. To put it as simply as possible: The more connected you are throughout to the World Wide Web, the more Google love you will receive! Google Love = Traffic = Homes Sold = Food on the table and shoes for the kiddos!
Let’s make an example also from a financial point of view. A popular hosting company, HostGator, offers shared hosting starting at $7.95/month for unlimited domains, and also reseller hosting, still for unlimited domains, three times dearer, at $24.95/month. To make things more confusing, the shared hosting package promises unlimited disk space and unlimited bandwidth, while with the more expensive reseller hosting both disk space and bandwidth are clearly limited. One may think that it would be better to purchase the shared hosting, when in fact, for the reasons mentioned above, for many it may not. For one, promising “unlimited” space and speed, like many hosts do, does not make much sense, because, of course, they are both limited (an hard is an hard disk, can’t be “unlimited”!). But since they know and hope that by yourself you will never be able to be using much capacity, “overselling” disk space and bandwidth has become quite common. The lower price for the shared hosting is probably because it is much easier for them to set-up and maintain a shared account vs a reseller’s. Then again other hosts offer reseller hosting cheaper than shared hosting, so just look around. In any case, unless you are going to use multiple domains for strictly personal use – like having more than one blog etc. – going with the reseller account would be more convenient, but not just from a financial point of view. For example with a reseller hosting you also have the opportunity to purchase several important add-ons that can make a difference in the long term. You can add shared or dedicated IP addresses, SSL certificates, and other options. But above all, the convenience of having everything separate and under control with a single WHM panel can’t be underestimated. As said, if you plan to resell hosting this is the only solution, and the beauty of this is also that you will be able to provide your own unique nameservers (not so with a shared account), so in the eyes of the clients you will look like you are the actual host (meaning, to keep the HostGator example, that if you get a reseller account from them, and use your own nameservers, your own customers will never see the word HostGator anywhere, not even at WhoIs. Of course when you resell hosting you will be the one in charge of support towards your own customers).
So how do you proceed to start your very own multi-domains or web hosting company? First thing you want to do is pick a reputable registrar, create an account and purchase a domain that will be your hosting domain, for example let’s call it myhost dot com. Next, purchase a reseller hosting account from an also reputable host, usually you will be charged monthly for this. You will have to indicate your hosting domain, as per example, myhost dot com. After the usual create account, choose username, password etc. and of course payment, you will receive an email with your details. Generally these will confirm and include the type of plan you purchased, the domain name, login details, your panels (i.e. myhost dot com/whm and myhost dot com/cpanel) and IP address (for 1-2 days you will be using http “IP address” in numeral form rather than http myhost dot com, i.e. until the propagation is completed — see below). You will also be given ftp details, and you own mail servers, usually in the form mail.myhost.com. The last important thing will be your own nameservers, which generally are in the form of dns1.myhost.com and dns2.myhost.com. You must register these nameservers at your domain registrar before they will function. These nameservers will be used for all domains hosted in your reseller account. So go back to the registrar and log into your administration panel where you will be able to set the nameservers for myhost dot com. As said these brand new nameservers need to propagate so it may take a couple of days for everything to work properly. Of course, do not forget that for every domain under your hosting (including the hosting domain myhost dot com), you need to set up an account in your WHM. To do so simply login into your WHM with the username and password provided. You will probably get an “Untrusted Certificate” warning, which for the first time you login is normal, just click continue. Once in the WHM you will see Create Account on the left. But before that, you may want to create a few nice “hosting packages”. These are used to define and limit usage for each domain that will be hosted under your hosting service. To create packages just click Add a Package and create a few, such as for example Personal, Business and so on, with different quotas (there should be some pre-made anyway). These packages should reflect the subscription levels that you might be selling as a host. After that click Create Account and pick one of the packages. So to recap: buy a domain, set your own nameservers (at the registrar), create an account for the domain (at your hosting site/whm). Done. You will be using the WHM (from myhost dot com only) to create and manage accounts, and each domain’s CPanel for basically maintenance and (important) details. To do so, type myhost dot com/cpanel and navigate through the many options. First thing you may want to create one or more email addresses, but you can also setup forwarders, make backups, create SQL databases (for WordPress etc.), check statistics, usage, manage files, Cron jobs and much more. CPanels usually come with Fantastico that will allow you to easily install a multitude of scripts, like blogs, content management systems etc.