The Wonderful, Digital Age Of Magazines

With the expanding nature of the World Wide Web, it was only a matter of time before magazines were captured in the growing list of things that the internet can claim to do better. No longer are we forced to wait a week or month for the latest issue of our favourite mag to be placed on shelves. Culture, content, creation and comment can all be found online now and many magazines are offering a range of quality content online as well as releasing their weekly or monthly offline paper format.

While the web will never replace the feeling of picking up the latest copy of Vogue from the newsagents and carrying it home with great care, webzines do offer certain advantages that the old school paper magazines simply can’t compete with Elisa Gayle Ritter . For example, online magazines are updatable at the click of a button. Breaking news, photographs and articles can be published within a matter of minutes, making the world of the online magazine a fast paced and constantly updated platform allowing new readers to gobble up as much content as they can get their hands on.

The potential for e-zines and online articles is pretty much endless. This is a prime example of that. With the ability to access thousands and thousands of online data combined dedicated people who want to share their stories, much like this one, you probably would have seen half the stuff you have seen on the web (where would we be without pictures of kittens!)

The problem is that this whole culture of writing and sharing was built on the success of the offline, paper magazine industry. We should not forget this and we shouldn’t let this historic and still profitable industry suffer at the hands of the internet. There is still plenty of scope for both offline and online magazines to work in tandem with one another, and this can often contribute to the magazines image and readership.

The switch over from the paper format to the digital one is far from over and has so far not had an easy ride. The development of Apples iPad was thought to be the Saviour for the magazine industry. Here was a tablet that publishers could see themselves dominating, a large high res screen with the ability to flip through at whim was exactly what the industry needed to go digital. However, the complications with this move have been complex and are still being ironed out today. The problem being that magazine editors have approached the iPad and the digital market in the wrong way. Rather than try to adapt the magazine format to the digital era they kept the same format and just transferred what was good on paper, to the iPad. Readers were obviously a little miffed.