Google Keyword Planner is the only tool I use for keyword researching. I believe that AdWords application can only collect the accurate data from the same company search engine. I am not blaming other keyword research tools, but the data that how many people searching on Google search engine can be accurately given only by Google. I know that nowadays keyword planner only showing accurate search volume to the accounts with running paid campaign. My suggestion is to run some paid campaign and get accurate data as this will help in both ways. There are no free keyword research tools only paid tools you have in the market. Rather than paying only for the keyword research run some AdWords and get the accurate data.
Semrush is my favorite SEO software when working with any task of SEO as it’s capable of doing all tasks that required for SEO. Even though it can perform all tasks, I mostly suggest it for SEO audit. Basically, I do the audit on three levels. The first level is site audit to find the overall site technical errors. The second level is an individual page and its content audit to optimize for a keyword. The third level is accessibility audit is to check page loading speed and user experience. I always use the Semrush for site audit as it covers my first and second level of the audits perfectly. On overall site audit, it checks more than 200 checklists and it categorized into error, warning, and notes. This gives an idea which makes most effects on SEO. Individual page audit is the most powerful tool to use as it collects our competitor data and suggest us to optimize a page to target a keyword.
Lighthouse is a Chrome developer tool for audit. You can get it when you click inspect by right-clicking on your page. My third level of SEO audit can be done with this free tool. It checks more than 200 checklists under categories like Performance, Progressive web app, Best practices white label rank checker, Accessibility, and SEO. You will be surprised at the results it gives you even it is free. The page speed check is included under Performance and it checks how you have used colors in your website. Additionally, it gives a checklist to check manually. This will help people who are new to SEO as they can learn from it.
Backlink research and backlink audit are the very important task of SEO. Even though it can be done using Semrush itself easily Ahref has more fresh data. I have heard that most SEO people recommend Ahref as it’s a dedicated software for backlink research with fresh and accurate data.
Rank tracking is a very important task to know how our targeting keywords ranked in search engines. Google Webmaster Central and Analytics give search analytic data, but it’s not live data and accurate. Using paid software to track keyword ranking is the best idea. Paid software like Ahref and Semrush give you accurate keyword position report with historical data. Semrush and Ahref will cost you minimum 100 USD per month on average if you are capable of buying only one software for all tasks I suggest Semrush as it has all the tools for the complete SEO for a site.
More and more businesses are turning to SEO software to manage their search engine optimization campaigns. It is important that you know what to expect from SEO software as this will help you get the best software in the market and to save money on the same.
The best SEO software will provide for automation of the most important SEO tasks. Good software will provide social bookmarking automation, RSS submission automation, directory submission automation, search engine submission automation, and pinging automation.
The best SEO software will help you in the building of back links. The software will also help you with other SEO techniques. This perfection of these SEO techniques is important because it will lead to a more effective SEO campaign and consequently a higher ranking in search engine results pages or SERPs. A high ranking is important because it means greater Web traffic and consequently greater ROI (return on investment). The help with link building from the best oftware will help drive in a targeted Web traffic. A targeted traffic is important in that you will get greater ROI since you will spend less in your advertising campaign and you will reach only those who are likely to buy from you.
Good software will ensure there is keyword optimization and keyword tracking. Keyword optimization means you will get a targeted Web traffic while keyword tracking helps you get the best possible results from your keywords. The software will give you fast and accurate results, thanks to automation. The best SEO software will give you an edge over your competitors. The fact that ranking is not determined by a company’s annual returns means you can compete favourably as long as you have good software.
The best SEO software will provide tracking. Tracking is important because you will know whether what you are doing is right or wrong so that you can take the appropriate action. The best software is one that is updated regularly. Regular updates are important in that you are able to have the latest SEO techniques. The best software is one that comes with free trial versions, the industry standard being 14 days. A free trial period is important because you are able to determine whether the software is ideal for your particular needs.