Tutoring companies face strong competition from other companies and independent tutors. Independent tutors can often afford to charge much lower rates, which makes them more attractive to many potential customers – so how can companies position themselves to attract clients despite their higher rates? There are several benefits companies offer potential clients that independents don’t – and by emphasizing these benefits, tutoring companies can attract more clients.
The following five characteristics can set tutoring companies apart from independent tutors. The extra value clients receive from these characteristics justify the higher rates that companies charge – companies just need to make clients aware of these benefits in order to attract more clients.
1. Time Savings
It’s quite easy to become an independent tutor, so there are lots of people with a wide range of education, experience and skills in this field. People looking for tutoring services typically look for a balance between the quality of the teaching they will receive and the price they will pay. However, evaluating independent tutors to determine the quality of their teaching can be a difficult and time-consuming process. Companies can help by completing this process for people.
Most tutoring companies have hiring processes in place for screening resumes, conducting interviews, evaluating experience and skills, completing background checks 搵補習 and more. They spend time finding high quality tutors, which saves parents and students from this process. Parents and students can simply ask a company how they screen their teachers and based on the response they will quickly be able to determine if the company will have high-quality teachers.
Not only do thorough screening processes save parents and students time when searching for tutors, they also help tutoring companies find top-quality tutors. As companies gain more experience they will be able to refine their hiring processes to find better teachers – this will lead to a better reputation and the ability to command higher rates.
In addition to finding high quality teachers, tutoring companies also usually have more established systems for handling scheduling, billing, communication and performance tracking than independents. Established systems that have been honed over the years make the entire tutoring process go smoother for clients which is valuable to many clients. Some independent tutors may be organized but the probability of finding one with well-established processes that ensure a smooth teaching process is lower than with companies.
Another advantage tutoring companies have over independent tutors is that they have more invested in their reputations. Whereas independent tutors might have a couple students and rely on free advertising, companies have tens or dozens of students and invest considerable money in marketing and building their brands. In order to build and protect their brands, tutoring companies have more motivation than independent tutors to ensure their students receive top-quality teaching. Mention your business’s reputation in your marketing materials and when meeting with potential clients, talk about the number of years you have been in business, the number of students you have tutored, the size of your company and more. All of these things demonstrate that you are an established company that is obviously doing something right and that has a reputation to uphold.